MM markMike Mansmann
Work with me
Movie-style launch poster for the Tuxedo LTD Invert Gravel fork: two riders in white and black tuxedos with helmets and sunglasses.
Poster design and photos: Mike Mansmann

Limited edition launch

Tuxedo LTD

The Invert Gravel fork in Tuxedo, gloss-white CSU and champagne lowers, a limited run of 50 handbuilt in Fletcher, NC. Made in my role as Brand Marketing Manager at Cane Creek Cycling Components.

Tuxedo LTD at Cane Creek ↗

  • Creative Direction
  • Video Direction
  • Photography
  • Graphic Design
Watch the film on YouTube
The ask
Launch the white-and-champagne counterpart to the black Invert Gravel.
The idea
Two coworkers in matching tuxedos, one white and one black. The pair helped shape the concept, and the product marketing manager and I built the story around it.
The execution
A full shot list and call sheet with schedule, locations, product list and wrap times. I shot the stills, directed a hired videographer through the shoot and edit, and designed a movie-style launch poster from the day’s photos.
The constraint
12 days from first idea to launch.
Outcome
Launch results available in conversation.
Two riders back to back in white and black tuxedos, helmets and sunglasses, one peering over his shades, the other holding a Cane Creek USB drive.
Concept
Both tuxedo riders squeezed onto one gravel bike, laughing.
Two on one
The two riders stand straight-faced on either side of the Invert Gravel bike, each holding a bar.
Studio
The riders in tuxedos stand with their gravel bikes outside a brick storefront in late sun.
On the street
White Tuxedo Invert Gravel fork lower with its hose guide, on white.
Website product
The rider in the white tuxedo corners a gravel bike out of a mural-lined alley, the black-tuxedo rider in the shadows behind.
Alley ride
The white-tuxedo rider climbs a leaf-covered forest trail, the black-tuxedo rider following behind.
Trail ride

Studio, street and trail, all shot on the day of filming. Stills: Mike Mansmann.