CRM Marketing Manager, Sunday River Resort
CRM email
Three dynamic sends from Sunday River’s CRM program. Each one filled itself in for the person opening it, based on what they had bought, booked or visited.
One template, three products
- Header with product navigation
- Framed hero photo
- Headline and offer copy
- Primary call to action
- Alternating photo and copy modules
- Sign-off and footer
Lead send
Time Is Running Out | Secure Your Pass Now
GoalCreate urgency to lock in the current pass price before the Wednesday midnight increase.
Who got it
- Season pass holders
- Multi-day ticket pack buyers
- Sister-resort guests who visited on reciprocity
SuppressedAnyone who already bought a lift product for the upcoming season
One email, filled in for each reader
ResultResults available in conversation.
Send two
Get Your 2025 Membership Now
GoalSell stay-and-play packages and memberships, with member benefits at two of New England’s most beautiful courses.
Who got it
- Anyone with a tee time in the last 12 months
- Guests of a member in the last 12 months
- Weekly news subscribers
- Hotel guests booked for target weekends
One email, filled in for each reader
ResultResults available in conversation.
Send three
A Friggin’ Jam-Packed Weekend
GoalShare a weekend event schedule starring Donny Pelletier, Troy Murphy’s beloved Maine alter ego.
Who got it
- All pass holders
- Newsletter subscribers
- Hotel guests booked within two days of key events
- Last year’s visitors from the same weekend, give or take a week
One email, filled in for each reader
ResultResults available in conversation.
